Blue Mountain Fruit Company – Red Prince Apples
The apple of Canadian eyes
Blue Mountain Fruit Company (formerly Binkley Apples) trusted us to broaden the market for their unique Red Prince apples. Exclusively grown in Thornbury Ontario, Red Prince apples are cellared from harvest until the new year to enrich their taste and texture, and only sold from winter until summer.
The core of the solution was to create a simulated paper bag with a from-the-farm, artisanal feel. Along with the ‘Taste At Its Peak’ brand positioning, the apple’s characteristics and mouthfeel callouts provided a complete taste profile. The bold Red Prince logo, retro-cool apple image and ‘sustainably grown in Canada’ message contributed to the product’s appeal, resulting in the full harvest selling through in weeks and increasing market share for the client.
SJC’s Red Prince Apple packaging reaped the rewards: Gold and Best of Show at the PAC Canadian Leadership Awards 2015 as well as a Canadian Packaging Consumer’s Voice Award 2015 and Applied Arts Magazine Design And Craft Award 2015.