Amsterdam Brewery – Downtown Brown
Crafted to succeed
Toronto’s first craft brewery, The Amsterdam Brasserie and Brew Pub began in 1986. The market became more crowded, compelling Amsterdam to approach us for help in revitalizing their brand to attract younger, experience-seeking customers.
After researching the vast global craft and microbrewery marketplace, we created a new brand identity for Amsterdam Nut Brown Ale. To play up its roots and name, the beer was renamed Downtown Brown, featuring an iconic Toronto streetcar and a colour palette of warm browns and yellow that conveyed their authentic craft roots. The reimagined brand drew new consumers, increased sales with young urban beer aficionados and continues to make new friends today.
Cheers to our redesign as it was awarded the 2015 PAC Global Leadership Award.