The NOMA brand is our clients reference brand for lighting, power and home comfort, NOMA Advanced was created to take the brand to the next level with a range of premium quality, innovative products.
The NOMA Advanced brand needed to reflect this elevated offering visually in a more successful way. It needed to evolve while maintaining some of its recognized elements and familiar equity. Overall, the tried-and-true Base Noma DNA has been maintained while incorporating refinements in colour palettes, font selection, technical illustration styles and iconography. The new photography has an improved elegance and ambience yet it is spontaneous and minimally staged. This is a great example of a design evolving in step with what the brand and products represent, and the impact on shelf is self evident.
